An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

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QUESTION

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

 They should use location targeting

They should use device targeting

They should use placement targeting

They should create remarketing lists for search ads

The correct answer is:

 

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?
An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?
Explanation:
 

Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google and search partner sites.

Read more here: https://support.google.com/adwords/answer/2701222

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