An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:

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QUESTION

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:

the clickthrough rate (CTR) for each placement

the Conversions column of the Placements tab reporting table

the average cost-per-conversion of the campaign

the Site Search report within Google Analytics

The correct answer is:

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
Explanations:

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