Once integrated with Display & Video 360, where can you find the Display & Video 360 reports within Analytics 360?

QUESTION Once integrated with Display & Video 360, where can you find the Display & Video 360 reports within Analytics 360? In the left-hand navigation menu under “Customization” In the left-hand navigation menu under “Acquisition” then “Google Marketing Platform” In the Admin area under Read More …

Assuming we are using standard Default Channel Grouping definitions and DCLID auto-tagging, which channel will include sessions from Display & Video 360?

QUESTION Assuming we are using standard Default Channel Grouping definitions and DCLID auto-tagging, which channel will include sessions from Display & Video 360? Paid Search Referral Display Direct The correct answer is: Display Explanation: We will update later. sincerely thank

In the Acquisition > Google Marketing Platform > Campaign Manager > Campaigns report, which metric group would you select to see Google Analytics sessions side-by-side with Campaign Manager impressions and clicks?

QUESTION In the Acquisition > Google Marketing Platform > Campaign Manager > Campaigns report, which metric group would you select to see Google Analytics sessions side-by-side with Campaign Manager impressions and clicks? Site Usage Clicks Floodlight Ecommerce The correct answer Read More …

Which of the following are reasons you would expect discrepancies between Campaign Manager Clicks and Campaign Manager Click-Through Sessions in Google Analytics? (select three)

QUESTION Which of the following are reasons you would expect discrepancies between Campaign Manager Clicks and Campaign Manager Click-Through Sessions in Google Analytics? (select three) Clicks and Impressions are directly imported from Campaign Manager and Sessions are reported when the Read More …

A user sees one of your Campaign Manager ads. The next day, the user navigates to your site through an email campaign. How would their session be reported in the Campaign Manager > Campaigns report?

QUESTION A user sees one of your Campaign Manager ads. The next day, the user navigates to your site through an email campaign. How would their session be reported in the Campaign Manager > Campaigns report? Click-Through Session View-Through Session A Click-Through Session and Read More …

If your property is integrated with both Display & Video 360 and Campaign Manager and auto-tagging is enabled, what will be the source/medium for sessions from Display & Video 360?

QUESTION If your property is integrated with both Display & Video 360 and Campaign Manager and auto-tagging is enabled, what will be the source/medium for sessions from Display & Video 360? dcm-dbm / cpm dfa-dbm / cpm dbm / cpm dfa / Read More …

Once integrated with Campaign Manager, Display & Video 360 or Search Ads 360, which types of conversions can be reported in the Conversions > Multi-Channel Funnels reports? (select three)

QUESTION Once integrated with Campaign Manager, Display & Video 360 or Search Ads 360, which types of conversions can be reported in the Conversions > Multi-Channel Funnels reports? (select three) Ecommerce transactions and Goals from Google Analytics Floodlight counters Floodlight Read More …

The All Traffic > Source/Medium report may be sampled while the Acquisition > Google Marketing Platform > Display & Video 360 reports are always unsampled

QUESTION The All Traffic > Source/Medium report may be sampled while the Acquisition > Google Marketing Platform > Display & Video 360 reports are always unsampled Click-through interaction Display ad impression Data-driven interaction Offline ad interaction The correct answer is: Display ad Read More …

Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > Google Marketing Platform > Display & Video 360 reports? (select two)

QUESTION Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > Google Marketing Platform > Display & Video 360 reports? (select two) The All Traffic Read More …