Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

QUESTION Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands? Change the campaign priority to “high” Set her budget to “accelerated” Read More …

Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

QUESTION Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted? gtin and brand ‘gtin’ Only ‘mpn’ and ‘gtin’ ‘brand’ Only Read More …

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

QUESTION When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information? Add the terms as negative keywords Adjust your product data feed to Read More …

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

QUESTION If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him? Target cost-per-acquisition (target CPA) bidding Maximum cost-per-click (max. CPC) bidding Enhanced cost-per-click (ECPC) bidding Maximum cost-per-acquisition (max. CPA) bidding The Read More …