Last month, the client’s website generated 30 leads, which is only 20% of your agreed upon goal. Which metric is acceptable to report back to the client as a recommended area you can work together to improve?

QUESTION Last month, the client’s website generated 30 leads, which is only 20% of your agreed upon goal. Which metric is acceptable to report back to the client as a recommended area you can work together to improve? A.) Increase Read More …

If you’re planning to further a positive relationship with the client, it’s a good idea to include as many stakeholders from the client’s company as possible on the renewal call.

QUESTION If you’re planning to further a positive relationship with the client, it’s a good idea to include as many stakeholders from the client’s company as possible on the renewal call.  A)  Yes, because in order to demonstrate all successes, Read More …

Fill in the blank: To maintain expectations while your client’s inbound efforts begin, it’s advisable to _____, a point reiterated through consistent ROI reporting in later calls.

QUESTION Fill in the blank: To maintain expectations while your client’s inbound efforts begin, it’s advisable to _____, a point reiterated through consistent ROI reporting in later calls. remove legacy website pages to re-focus their SEO add additional target persona Read More …

An agency is having difficulty delivering the scope of their client’s retainer. They have more than enough budget to hire a new employee in any role to address this difficulty. What role do they immediately hire for?

QUESTION An agency is having difficulty delivering the scope of their client’s retainer. They have more than enough budget to hire a new employee in any role to address this difficulty. What role do they immediately hire for? A service Read More …