Fill in the blanks: An agency’s _________ highlights all of its capabilities and an agency’s _________ is strategically bundled to drive maximum value for a particular customer or prospect.

QUESTION Fill in the blanks: An agency’s _________ highlights all of its capabilities and an agency’s _________ is strategically bundled to drive maximum value for a particular customer or prospect. menu of services, service pack service pack, retainer pricing menu Read More …

The recommended approach for an agency’s marketing campaign is to work backwards through the marketing funnel. This is accomplished by building which two content assets?

QUESTION The recommended approach for an agency’s marketing campaign is to work backwards through the marketing funnel. This is accomplished by building which two content assets? A relevant top-of-the-funnel offer and a services website page. A relevant bottom-of-the-funnel offer and Read More …

True or false? During the exploratory call, it’s best to discuss budget in the beginning. It’s something that is already on your prospect’s mind, and if you’re in different budget ranges, it’s best to know at the beginning of the call.

QUESTION True or false? During the exploratory call, it’s best to discuss budget in the beginning. It’s something that is already on your prospect’s mind, and if you’re in different budget ranges, it’s best to know at the beginning of Read More …

You’re about to close your exploratory call. Based on what you’ve learned from the prospect, they are a great fit for working with your agency and they seem excited about inbound marketing. The CEO of the company asks you to create a proposal for their team because they couldn’t all be on the call. What should you do?

QUESTION You’re about to close your exploratory call. Based on what you’ve learned from the prospect, they are a great fit for working with your agency and they seem excited about inbound marketing. The CEO of the company asks you Read More …

You’ve just used a positioning statement with a prospect and they say the situation doesn’t resonate with their company. Should you try again with a different positioning statement?

QUESTION You’ve just used a positioning statement with a prospect and they say the situation doesn’t resonate with their company. Should you try again with a different positioning statement? No. Be respectful of your prospect and back off. Yes. Always Read More …