One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten marketing qualified leads (MQLs) goal does not look feasible. What option will you present during next week’s meeting with your CEO?

QUESTION One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten marketing qualified leads (MQLs) goal does not look feasible. What option will you present during next week’s meeting with Read More …

Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.

QUESTION Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. Read More …

Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?

QUESTION Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution? Social engagements Returning blog subscribers generated from your campaign Total leads Read More …