Fill in the blank: You are training a new team member on the research and brainstorming process. Your teammate asks you, “Why are the user questions the first step in the process?” You respond with, “Starting with creating user questions help us _______.”

QUESTION Fill in the blank: You are training a new team member on the research and brainstorming process. Your teammate asks you, “Why are the user questions the first step in the process?” You respond with, “Starting with creating user Read More …

Your client is on a very tight deadline, however, your copywriter recommends conducting user interviews to get a better understanding of the user’s pain points. Which research method would work best in the short-term for learning about users while on a tight deadline?

QUESTION Your client is on a very tight deadline, however, your copywriter recommends conducting user interviews to get a better understanding of the user’s pain points. Which research method would work best in the short-term for learning about users while Read More …

Imagine you just completed a group brainstorming session and have a long list of new action items on your wishlist. Which action items should you write hypothesis statements for?

QUESTION Imagine you just completed a group brainstorming session and have a long list of new action items on your wishlist. Which action items should you write hypothesis statements for? To save time and energy, you should primarily write hypothesis Read More …

Fill in the blank: According to the training, you should not start thinking about incorporating multivariate testing until you have a minimum of ________ coming to the site.

QUESTION Fill in the blank: According to the training, you should not start thinking about incorporating multivariate testing until you have a minimum of ________ coming to the site. 1,000-2,000 visitors 3,000-5,000 visitors 2,000-2,500 returning visitors 500K-600K unique visitors The Read More …

Your team is optimizing a client’s web page. This is the first time you’re focusing on this page and it receives 500 visitors each month. Your goal is to have the visitors flow from the current page you’re testing to one of your interior product pages. Your teammate suggests running an A/B test on the copy of a single call-to-action to improve click-through rate. After discussing, your team decides they need to run a multivariate test on two drastically different layouts. With the information provided, would this be a reasonable direction to pursue?

QUESTION Your team is optimizing a client’s web page. This is the first time you’re focusing on this page and it receives 500 visitors each month. Your goal is to have the visitors flow from the current page you’re testing Read More …