Evaluate this hero statement: Groundskeeper, Inc. is a hero to property managers at mid-size property management firms who need to outsource their landscaping so they can focus their attention on taking care of their tenants.

QUESTION Evaluate this hero statement: Groundskeeper, Inc. is a hero to property managers at mid-size property management firms who need to outsource their landscaping so they can focus their attention on taking care of their tenants. The persona isn’t specific Read More …

Which of the following best describes the relationship between the interview process for identifying Jobs To Be Done and the interview process for understanding personas?

QUESTION Which of the following best describes the relationship between the interview process for identifying Jobs To Be Done and the interview process for understanding personas? Persona interviews focus on understanding the sort of person you’re interviewing, while Jobs To Read More …