In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?

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QUESTION

In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low.

What could she do to increase the CTR over time?

Fine tune her target audience

Shorten the video ad’s duration

Add a call-to-action (CTA) overlay

Rotate two or three different video ads

The correct answer is:

Add a call-to-action (CTA) overlay

In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?
Explanation: We will update later. sincerely thank

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