When it comes to content marketing on social media, Research is the key to understanding what content will resonate with your audience. Begin by looking at your Social Media Audit, and then use network-specific tools such as_______________ and ________________to identify your audience demographics by network.

QUESTION When it comes to content marketing on social media, Research is the key to understanding what content will resonate with your audience. Begin by looking at your Social Media Audit, and then use network-specific tools such as_______________ and ________________to Read More …

If you’re looking for a place to start with creating topic clusters and pillar pages, consider deconstructing your existing awareness- or consideration-stage offers into 10x content pillar pages.

QUESTION If you’re looking for a place to start with creating topic clusters and pillar pages, consider deconstructing your existing awareness- or consideration-stage offers into 10x content pillar pages. True False The correct answer is: True Explanation: We will update Read More …

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?

QUESTION   Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and Read More …

When selecting a campaign type in Hootsuite Campaigns, you’d use ____________________ to engage fans and acquire email leads with an attractive prize, and ____________________ to simply get people to sign up for a special event, newsletter, or special offer.

QUESTION When selecting a campaign type in Hootsuite Campaigns, you’d use ____________________ to engage fans and acquire email leads with an attractive prize, and ____________________ to simply get people to sign up for a special event, newsletter, or special offer. Read More …

While analyzing the quarterly results of your email marketing, you find that your emails are driving steady traffic to your website, but not many people are converting on your offers. Which of the following could NOT be the cause of this drop-off between traffic and conversions.

QUESTION While analyzing the quarterly results of your email marketing, you find that your emails are driving steady traffic to your website, but not many people are converting on your offers. Which of the following could NOT be the cause Read More …

You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:

QUESTION You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like: Read More …