What information must you transfer in the “Purchase” action when configuring E-commerce, so that information about the purchase sum is transferred to Yandex.Direct?

QUESTION What information must you transfer in the “Purchase” action when configuring E-commerce, so that information about the purchase sum is transferred to Yandex.Direct? Goal conversion. Ad campaign number. Ad number. The correct answer is: Goal conversion. Explanation: We will Read More …

A user finds a site through Yandex’s search engine using one keyword. In 10 minutes, the user returns to the site through Yandex’s search engine, but finds it with another keyword. Which keyword will Yandex.Metrica take into account for the user’s session?

QUESTION A user finds a site through Yandex’s search engine using one keyword. In 10 minutes, the user returns to the site through Yandex’s search engine, but finds it with another keyword. Which keyword will Yandex.Metrica take into account for Read More …