You are talking to a prospect who is not currently interested in marketing services. They only want help building a new website. Should you continue to try and close them as a client?
No – Only building the website is a waste of time and will not likely result in any future business.
Yes – You should only sell them the traditional web design process, though.
No – Website work is often not profitable and will not help your agency grow.
Yes – As long as you set the right expectations, you can start them on a Growth-Driven Design only retainer and look to upsell them into marketing services later down the road.
The correct answer is:
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